Dynamic Dining Concept, implemented by Royal Caribbean International, is about to be changed, as it couldn't gain any popularity among the cruise line's passengers.
The Dynamic Dining strategy was expected to be successful because it planned meal times to be set in four different restaurants, instead of in the main dining room. So in this way passengers would have had a wider range of choices in complimentary dining. When the new meal concept was initially launched on Quantum of the Seas, last November, some of the vessel's guests, which have more traditional taste, gave a negative respond to the novelty.
Therefore the president of Royal brand, Michael Bayley, announced officially to travel agencies that as of April, when the maiden voyage of Anthem of the Seas will take place, the classic approach of meal serving will return on board.
According to the new concept, each dinner will be set on the same table each evening with option for early sit, and will be served by the same personnel, but meals will take places in the four different restaurants on board. By this simple change the Royal management makes an effort to both improve the service customers receive and answer to their requirements and taste.
The first voyage of Anthem of the Seas is planned in mid-April. The vessel must sail off Southampton, England enroute to US. In fall it will be moved to New York when is expected that the classical way of serving the dinners will be fully adopted.