Norwegian Joy is the First NCL Ship for Chinese market

By ,   March 1, 2016 ,   Cruise Industry

Norwegian Joy is the name of the first NCL (Norwegian Cruise Line) cruise ship to be built specially for Chinese passengers. The 3,900-guest vessel is due to enter service in summer 2017.

The Breakaway Plus-class ship Joy (first introduced under the name Norwegian Bliss) will feature food and onboard experiences catering for the preferences of Chinese holidaymakers.

Norwegian Joy


Additional details, such as the ship’s homeport, dining, accommodation and entertainment are to be revealed in the coming months.

NCL Holdings chief executive, Frank Del Rio, said:

“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel. Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”

The senior vice president and managing director of NCL China, David Herrera, added:

“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today. With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.”