Princess Cruises has seen uplift in queries following the success of TV show 'The Cruise'. The 6-part prime-time show, aired on ITV, finished last week. Tony Roberts, Princess Cruises UK boss, said the company had seen significant interest in new clients. He said:
“The Cruise has been a great success for us, the response we have had from consumers and from agents has been brilliant. Agents have told us that they’ve seen an uplift in customers wanting to enquire about Princess and in particular Regal Princess, the ship the show was filmed on.
“We’ve also seen a notable increase in new people visiting our website, in fact the sessions on our website over the past six weeks has been three times more than usual. We’ve also seen the number of brochure requests double.”
Roberts added he believed the show would result in uplift for entire cruise industry, not just their brand. He claimed all of Carnival UK brands had seen a surge in interest off the back of the show.
“The important thing now is that we keep this momentum going,” Roberts said. “We’re putting a significant investment in our agent training and we want to keep building on our successes. We had a brilliant wave and a brilliant March and we’re in a very good place for 2016 and 2017 bookings.”