Hurtigruten Places an Order For Four New Ships

By ,   April 24, 2016 ,   Cruise Industry

Norwegian exploration specialist Hurtigruten has ordered up to four new vessels as it looks to “meet the growing demand for adventure travel”.

The deal marked the largest investment the line has made in its 120-year history. The new order includes the construction of 2 new ships which will be designed for travel in the Antarctic and Arctic regions.

The new cruise ships will be designed by Rolls Royce. The first one will launch in 2018.

Hurtigruten new ships


Daniel Skjeldam, Hurtigruten’s chief executive, said: 

“This is a milestone for us and an expression of our confidence in the growth of the global market for adventure tourism. We are to build the most formidable expedition ships the world has seen.”

“People no longer want to spend their holiday time being passive spectators. The new adventure traveller is looking for authentic experiences, which is why sedentary, standardised travel packages are becoming less popular and active adventure travel is booming.

“Our experience is that explorers travelling with Hurtigruten crave adventurous activities and mindfulness in combination, therefore Hurtigruten offers active voyages. We offer real experiences in local environments, just steps away from the wildlife.”