Scheduled to take place on July 6, the ceremony will see for the first time in history the new explorer vessel christened under one of the most spectacular natural phenomenon, the midnight sun.
With the port town of Svolvaer as the backdrop the event will be especially significant as Lofoten has been the highlight of Hurtigruten’s cruises since 1893.
Named after the biggest island in Svalbard Archipelago, the ship will start its first season in Norway before alternating between polar expeditions and voyages along the Norwegian coastline.
Adventurous passengers will be able to join her on a range of sailings, including In the Wake of the Vikings along the Viking trail, from Bergen via British Isles to Iceland, landing on several of the splendid islands in the North Atlantic.
Located in Norway's northernmost part, the Svalbard Archipelago is important for Hurtigruten line as it is where Richard With, the company’s founder, first ventured into explorer tourism in the Arctic.
Among the many unique landings passengers will get to experience is the small fishing village on the UNESCO World Heritage List, L’Anse aux Meadows, where Norwegians Anne Stine, Helge Ingstad and their daughter Benedicte, in 1960 made discovery of a Viking settlement.
Chief executive, Hurtigruten, Daniel Skjeldam, commented:
“Lofoten and Svolvaer have everything the modern adventure traveller seeks - spectacular scenery, the midnight sun, unique culture and opportunities for active experiences.
“For the christening, we will stitch together a compact event with sustainable adventure tourism at its core.