Viking River Cruises offers its first European river itineraries on a vessel dedicated to Chinese travelers later this fall. The sailings will take place on the river Rhine between Amsterdam and Basel, aboard an existing Longship (the company has not yet revealed which). The primary language onboard will be Mandarin.

Viking river ship

The move is the first step in "selection of cruise products" that Viking River Cruises is developing for the tourism market in China, the company announced in a statement.

"We believe this is the right decision for the business, as China is the world's biggest outbound tourism market and the number of Chinese outbound tourists [is] expected by industry experts to increase rapidly in the coming years."

Viking also noted that the new cruises for Chinese passengers will be separate from those that are sold to English-speaking travelers from the U.K., North America, Australia and New Zealand. The sailings are currently on sale in Chinese market.