Saga Cruises is currently offering first-timer cruise passengers early flights home as well as a refund of the cruise fare to anyone who doesn't enjoy the experience.
Saga is keen to get more people on board with 99% of passengers describing cruising with the company as ‘good’ or ‘excellent’ in customer feedback.
The ‘Love it first time’ offer applies only to new bookings and is open to anyone who has not cruised on a Saga-owned ship.
Nigel Blanks, Saga Cruises commercial director, said:
“One of the greatest challenges of any business is to encourage new customers to try their products.
“We have such a high repeat booking rate that we know that when new people try out the Saga Cruise experience they simply want to come back for more.
“That’s why we’re so confident with our cruise offering that we underpin it with this satisfaction guarantee.”
Fred Olsen Cruise Lines has been running a similar 'Enjoyment Promise’ initiative to attract first-time cruisers for almost three years.