Royal Caribbean International and Madison Square Garden Company announced a marketing partnership, naming the line as the 'Official Cruise Line of the New York Knicks, New York Rangers and the Arena Concert Series at Madison Square Garden'.
The agreement provides Royal Caribbean with premier brand integration and exposure across Madison Square Garden’s unrivaled set of assets, including digital platforms, venue signage and presence in the transformed Madison Square Garden.
“As the number one cruise line in the world, Royal Caribbean is a fantastic addition to our legendary group of marketing partners and we look forward to working with them on some exciting initiatives,” said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company.
“We are excited to provide incredible value for our newest partner that will help drive their business.”
“New York is an incredibly important market for Royal Caribbean, and we couldn’t think of a stronger fit in a strategic partner than the Madison Square Garden Company,” said Jim Berra, Chief Marketing Officer, Royal Caribbean International.
“As the Official Cruise Line of the New York Knicks, New York Rangers and the Arena Concert Series at Madison Square Garden, we hope to inspire New Yorkers to consider Royal Caribbean for their next great adventure.”
Royal Caribbean will enjoy significant brand exposure at The Garden during all Knicks and Rangers games, as well as during concerts at Madison Square Garden. This includes courtside and in-arena LED signage throughout the Arena, featured spots on MSG’s GardenVision and features on Knicks and Rangers digital and social assets.