Tech leader Samsung and the largest privately-owned line and market leader in the Mediterranean, MSC Cruises, have developed a cutting-edge tool creating virtual reality tours of MSC ships.

The innovative technology was launched at Expo Milano 2015, which opened yesterday (1 May). MSC Cruises will make it available to top European travel agents as a powerful tool enriching the way clients are introduced to MSC Cruises experience.

Based on Gear VR headsets of Samsung and a purpose-built software application, potential cruisers are walked through MSC Cruises highlights at the time of sale, without even setting foot on board. 

During the experience, would-be cruisers can “walk” through six key areas of the vessel, including cabins, restaurants and pool areas. They can even take a seat in the theatre and watch one of the spectacular shows on every MSC programme. The 360-degree sensory technology even brings users the mouth-watering aromas filling the air of an MSC restaurant, such as newly baked bread, rosemary and basil, fresh fruit or chocolate.

The virtual cruise-ship-experience technology will be showcased before millions of visitors at Expo 2015, which runs through October 31 with MSC Cruises being the Official Cruise Carrier. MSC Cruises’ stand (at H24-stand 139) will feature virtual experiences using software and hardware developed by AxedGroup and Samsung Gear VR, powered by Oculus. The virtual ship tour application runs on Samsung Galaxy Note 4.

Other experiences under development include tours of MSC prototype ships under construction - MSC Meraviglia, due to enter service in 2017 with a trio of homeports - Barcelona, Genoa and Marseille; and MSC Seaside, which will be deployed in Miami to offer year-round cruises to the Caribbean, starting winter 2017.