The King of Chinese Pop to Christen Norwegian Joy

By ,   November 22, 2016 ,   Cruise Industry

Norwegian Cruise Line named Wang Leehom, the "King of Chinese Pop", as godfather to Norwegian Joy. The Chinese-American songwriter, singer, actor, film director and record producer will christen the 3,850-guest ship at an inauguration ceremony in summer 2017.

Wang Leehom

In addition to his role as godfather to Norwegian Joy, Leehom will serve as brand ambassador for the line's China sector. He will promote Norwegian Cruise Line to Chinese consumers through a variety of platforms, including television, radio commercial campaigns and social media.

Leehom is known for his unique musical style, blending pop, rock, jazz, hip-hop, R&B, classical and traditional Chinese. He also has collaborated with a number of iconic musicians, including Tony Bennett, Avicii and Usher.

Norwegian Joy

Norwegian Joy, the line's second Breakaway Plus Class ship, is being purpose-built for the Chinese market; it will sail from Shanghai and Beijing year-round. Among its features will be a two-level competitive racetrack on the top deck (the first at sea), a large upscale shopping venue, two waterslides and an area reserved for games and virtual reality simulators. The ship will also flaunt hull art by renowned Chinese artist Tan Ping.