Holland America Reveals Digital Destination Series

By ,   December 17, 2016 ,   Cruise Industry

Customers and agents can now explore every destination Holland America ships visit with a brand new series of interactive videos, guides and experiences.

Explorations Central (EXC) includes multi-media materials, available as ebooks, maps and videos which agents and customers can access before, during and after their trip. Customers can access EXC through the web and a new onboard centre to learn about the destinations they will visit.

The EXC will also exist in more traditional media, such as books and paper maps for destinations and port calls with hand-picked locations, restaurants and experiences.

A new panoramic bar and lounge, formerly the Crow’s Nest, on some of the HAL fleet will transformed into a newly named venue, Explorations Central, described as a resource and engagement centre.

It will debut on ms Westerdam in April 2017 following a scheduled dry dock and is scheduled to expand across the rest of the fleet through 2018.

A new EXC channel will also be available in staterooms displaying documentaries about destinations, food, history and culture in the ports they will visit.

Programming for EXC begins in early 2017 and will roll out across the entire fleet by the end of the year.

A dedicated EXC team will be created to bring local culture and history onboard with customized guidance for each destination, including EXC Talks and EXC Encounters by local guides.