In the new year Carnival Corp. is set to reveal “customer experience platform based on permanent connectivity”.
Writing in a blog ahead of his keynote speech at Consumer Electronics Show in Las Vegas, January 5, chief executive Arnold Donald claimed that the new platform would offer unrivalled levels of personalisation for passengers and change how holidays are delivered in future.
While declining to offer details, he said:
“On January 5, we will unveil a new experience platform that creates an unprecedented connected guest experience based on the Internet of Things – i.e., connectivity throughout an entire space – that will change vacations forever.
“We believe it delivers a whole new level of personalization, interaction and simplicity for what guests experience before, during and after a vacation.” He added:
“As you travel to CES, think about all the touch points along your journey and how innovations in the travel space could not only impact future vacations, but also help uncover new opportunities in other industries around the globe.”
Donald is the first travel executive to be a keynote speaker at the Consumer Electronics Show, which is organised by America’s Consumer Technology Association and is attended by more than 165,000 people.
He admitted that his inclusion as a speaker may have confused some attendees, but promised to reveal “a breakthrough CES announcement showing the power of technologies to transform travel” which is based on two-and-a-half years of research and development.
He also said the announcement would be the next stage in Carnival’s attempts to use innovation and technology to lead the industry.
One of its brands, Holland America Line, recently announced a ‘destination immersion experience’ called Exploration Central, which will allow guests to research destinations on digital and traditional channels before and during a cruise from next year.