Holland America Tops $4.3 Mill for Cancer Support

By ,   February 6, 2015 ,   Cruise Industry

In honor of World Cancer Day (February 4), Holland America Line (HAL) announced that the company’s guests and employees have raised over $4.3 mill for cancer support through the program “On Deck for a Cause” that began in 2006.

Currently, the “On Deck” program benefits 6 international cancer organizations in the US, Canada, Australia, Germany, Netherlands and the UK.

On Deck for a Cause” invites passengers to take part in a noncompetitive fund-raising 5k walk on each sailing of the line’s 15 ships. The proceeds are distributed among the American and Canadian Cancer Societies, Cancer Research UK, Dutch Cancer Society, German Cancer Aid and Cancer Council Australia.

HAL’s President Orlando Ashford said that giving back was part of their corporate culture, and “On Deck for a Cause” allowed their guests and employees to join for and make an impact for an important cause touching all. With fund-raising walks on every cruise (over 500 voyages per year) the line were looking forward to donating even more to help fight cancer.

Passengers of all ages are asked to donate $20 to the HAL Foundation. On a day at sea, all participants join the 5k walk around the decks. They may walk as they prefer - less or not at all. Participants receive an “On Deck” T-shirt and a wristband. There is also a reception following the walk. The 5k distance ranges from nine to twelve laps, depending on the ship.

Each year HAL hosts more than 25 charity luncheons for around 5,000 guests on board line’s ships in the homeport cities. In addition to these events, Holland America Line includes cash sponsorships, free- and reduced-fare cruise donations, in-kind donations, employee volunteerism, donations of usable shipboard items, and other philanthropic activities.

More than 500 “On Deck” events will be held across Holland America Line fleet in 2015. “On Deck for a Cause” program has hosted over 300,000 people on more than 3,500 walks.