NCL Norwegian to end partnership with Nickelodeon

By ,   July 2, 2015 ,   Cruise Industry

This fall, Norwegian Cruise Line will start phasing out Nickelodeon activities, characters and entertainment across its fleet - the line is cutting ties with the popular cable network. Children will have to say goodbye to Dora the Explorer and SpongeBob SquarePants.

Nickelodeon program is offered on Norwegian Breakaway, Norwegian Epic, Norwegian Gem, Norwegian Getaway and Norwegian Jewel. Passengers will see the changes in October 2015 on Norwegian Epic and in January 2016 on the remaining ships.

Norwegian Escape, debuting in October, will not feature Nickelodeon program as it was previously anticipated. The Escape will cater to families with Guppies Nursery for kids aged 6 months to 3 years old, and an expanded sports deck.

NCL did not specify why it didn't renew its contract with the cable network but announced in a statement that its fleetwide offerings would continue raising the bar on family entertainment.

Brand partnerships are not uncommon on family-friendly lines. Disney features characters onboard every sailing, while Royal Caribbean's DreamWorks Experience and Carnival's Seuss at Sea can be found on select cruise ships.