The project includes research studies, marketing campaigns and other partnerships in the Philippines, Indonesia, Malaysia, Japan, Korea, China, Hong Kong, Taiwan and India as well as Europe, North America and Australia.
Royal Caribbean also intends to increase the number of departures out of Singapore on Mariner of the Seas to over 40 until 2018, from 30 per year. The next Singapore season of the 3,807-passenger ship, which will be the largest ever (from October 2015), will feature additional cruises of 7 to 15 nights, aiming to attract 170,000 international vacationers, which is a projected growth of 50%.
According to Sean Treacy, line's managing director, Singapore & Southeast Asia, having deployed ships there regularly for the last 7 years, Royal Caribbean was looking forward to its next phase of growth in Singapore. Their 3-year deployment plan was RCI strongest commitment ever to that market and they saw great potential in Singapore as a regional cruise hub and source market.
The development taps into the connectivity of Changi Airport to 320 cities worldwide. It will also have a significant impact in Singapore and boost the growing hunger for cruising across Southeast Asia.
The Assistant Chief Executive of Singapore Tourism Board, Neeta Lachmandas, shared their hopes that Royal Caribbean's commitment would inspire new itineraries around the region and offer more reasons for vacationers to take to cruising. She added it would also motivate the neighbouring ports to invest and realise the tremendous potential of Asian cruise industry.