The Cruise Pass is available for 175 Norwegian Krones (NOK) for adults and NOK 80 for kids. It offers good discounts at participating venues - from 40% at museums to 25% at local restaurants, 20% at retail stores and for various activities, and 10% for car rentals.
The cruise discount card was presented by Wenche Nygaard Eeg and Cruise & Travel Management Advisor, Norway. Nygaard Eeg said that the Cruise Pass benefited the lines too as it increased their profitability on passengers going ashore independently, as well as guest satisfaction. She added it contributed to a stronger product by competing with "pirate operators".
According to Nygaard Eeg the pass was a supplementary product and it would not compete with shore ex sales onboard the ships. She added that each year nearly 600,000 cruise passengers visited Norway, of which around 32% pre-booked shore excursions. That meant the remaining 400,000 vacationers, representing 1.7 mill day visits, offered scope for greater consumption on shore.
The new card can be branded with the logos of the cruise lines. The lines earn a commission on each Cruise Pass.
During a 4- to 5-week test period, the Cruise Pass will be sold on 11 voyages. Plans include increasing the vendors' number gradually at all relevant Norwegian destinations throughout 2016.