Cozumel and Mexico position themselves to further increase cruise tourism business by hosting the second FCCA Cruise Conference and Trade Show (October 5-9, 2015).
According to Micky Arison, chairman of Carnival Corp. & plc and FCCA, from triple-digit increase in passenger arrivals to creating new destinations, hosts of FCCA Conference and Trade Show had directly benefited from spotlighting their products to some of cruise industry’s "most influential decision makers".
Cozumel knows the importance of hosting the event because of the progress after the first Conference in 2007. According to data from port authorities, Cozumel received 2,028,002 passenger arrivals in 2006, Mexico - 5,551,176. A year after hosting the event, the Mexican port experienced a 21% increase and 2,450,381 passenger arrivals just from FCCA Member Lines. Mexico saw 10% growth, with more than 6 million Member Line arrivals. Cozumel continued rising, and saw more than 3.3 million arrivals in 2014 from FCCA Member Lines.
These numbers extend beyond cruise pier and impact the entire economy of Mexico, to the tune of USD 565.4 million in crew, passenger and cruise line spending, 15,990 jobs and USD 93.5 million in wages produced through cruise tourism.
A study of BREA (Business Research & Economic Advisors) in 2009 concerning the Economic Contribution of Cruise Tourism to Destination Economies, found that the average per-passenger expenditure in Cozumel was USD 105 (a 17% increase compared to previous year), which directly benefited various industries through purchases of services and goods, including shore excursions, food and beverage, retail purchases and ground transportation.
If FCCA Member Line guest arrivals in Cozumel 2014 grew the same 20% experienced after hosting the first FCCA Conference and Trade Show, it would represent USD 69.4 million more passenger spending.
Even a single additional vessel would carry a strong economic wake for the country. BREA’s figures showed that an average cruise ship of 130,000 GRT, accommodating 3,000 passengers and 500 crew, in Cozumel generated USD 313,740 passenger spending and USD 31,740 crew spending, along with nearly USD 29,000 in port fees, which totals USD 374,480 direct economic contribution.
Considering the potential economic impact, it's easy to understand why Cozumel, Mexico again decided to invest in the economy of the country by hosting FCCA Conference and Trade Show.