MSC Cruises announced that is had raised 4 million euro for UNICEF onboard its ships.
At a ceremony held at Expo Milano 2015 on Sunday (September 27), in the presence of the executives of MSC and UNICEF, stakeholders, Expo visitors and hundreds of kids, the symbolic cheque for EUR 4 million was handed over to Deputy Director of UNICEF Switzerland, Philippe Baud, by MSC Cruises Head of Strategic Partnerships, Daniela Picco.
UNICEF and MSC Cruises joined forces in 2009 under the initiative ‘Get on Board for Children’, which encourages passengers onboard the vessels of the line to make a contribution. UNICEF (United Nations Children’s Fund) is the UN agency fighting for the rights of children around the world. The organization is active in over 190 countries.
Daniela Picco commented that Expo Milano 2015, which was focused on ‘Feeding the Planet, Energy for Life’, provided the perfect platform for MSC to hold such an event because the eyes of the world were set on it, and that, in turn, would allow for greater awareness raising about the crucial work of UNICEF in favour of kids around the world. She added that the support of MSC Cruises "enabled UNICEF to bring life-saving assistance to close to 10,000 children in the last six months only ”.
Among the recent developments related to the program “Get on Board for Children”, during the last year the partnership between UNICEF and MSC Cruises was expanded with a life-saving initiative aimed at providing assistance to malnourished children. Ready-to-Use Therapeutic Food (RUTF) was delivered to treat malnutrition in developing countries and in countries affected by crisis situations. To this day, more than EUR 1.3 million has been put to use to help kids and their families in South Sudan, Somalia, Nepal and Ethiopia.