MSC Cruises announced yesterday that it had entered into a strategic partnership with Samsung to fully equip all of the next-generation ships of the company with the latest technology.

The Swiss-based cruise line will team up with the global technology leader to equip MSC Cruises’ new vessels with the most innovative Samsung cabin televisions and public screens on the market.

Samsung will also provide specialized equipment for the ships’ medical centers.


The technological overhaul begins with the introduction of the MSC Meraviglia and MSC Seaside ships in June and December 2017, respectively. The new next-generation vessels will feature the following digital solutions and devices:

  • Visual displays: In-cabin flat screen HDTV’s, public screens and displays, ad hoc digital signage solutions like augmented reality mirrors.
  • Mobile solutions: Smartphones, tablets and accessories for virtual reality and 360° digital experience.
  • Medical equipment: Expert technology for on-board medical centers.
  • Printing solutions: In support of MSC Cruises’ business needs.

MSC Cruises CEO Gianni Onorato released a statement about the partnership with Samsung:

“Samsung is the master of technology, and at MSC Cruises we have consistently shown our commitment to both cutting edge innovation and working with best-in-class partners that can support and further enhance the on-board experiences we offer our guests.”

“As well as being revolutionary in concept, design and marine architecture, the Meraviglia and Seaside generation ships mark a leap forward in terms of cruise ship technology. Equipped throughout with Samsung’s latest-technology products and solutions, our guests will have access to the best of the next generation in smart ships at sea.”

Samsung Italia President Carlo Barlocco also released a statement:

“Samsung has always been committed to improving the quality of people’s lives through technology. The partnership with MSC Cruises is an example of how we give companies a competitive edge through advanced solutions that enhance the passenger experience. From monitors and tablets to access information on board to state-of-the-art first aid medical equipment in case of emergencies, this partnership allows Samsung and MSC to bring innovation to the whole cruise industry.”