Norwegian Cruise Line launched euro pricing for Republic of Ireland.
The move is the next step forward in the “Growing Europe” strategy of Norwegian to develop and enhance the robust position of Europe as a source market for the line.
It also reinforces NCL’s Partners First approach toward distribution partners, focused on ensuring that the line is easy to do business with the travel trade.
The availability of pricing in euro for the Ireland is accompanied by a roll-out plan that focuses on education of travel partners and plenty of Irish partners are taking part in training sessions through face-to-face workshops or webinars.
The managing director EMEA NCL, Christian Boell, said:
“We are proud to be providing our valued partners with Euro pricing.
“We take business with our Irish partners very seriously and have listened to direct feedback to enhance our business model.
“Partners First is all about continuously strengthening our relationship with the travel trade and ensuring that we are easy to do business with.
“I believe that offering our fantastic itineraries in Euro pricing is a big step forward for our business in the Republic of Ireland.”
Ireland's travel trade will benefit from the introduction of euro pricing. It will enable travel agents to do business easier with NCl, booking their customers with no need for currency conversion.
“We have ambitious growth plans for Norwegian in Europe and as a result have taken a Europe-centric approach to achieving our goals.
“Developing and growing our business in Ireland is a key aspect of this and we recognised that we had to make some changes in order to better equip our partners.
“We really appreciate the support that our partners in Ireland have shown us over the years and going forward they can continue to work with us directly as well as through their chosen tour operators,” finished Boell.