Cruise Lines International Association (CLIA), the largest cruise industry trade association in the world, released 2018 Asia Cruise Industry Ocean Source Market Report which offers an in-depth look at the demographics, trends, and growth of Asia's top source markets.
While China still dominates the passenger share of Asia, cruisers from Singapore and Taiwan have been steadily increasing in numbers. Multiple source markets, of which many registered double-digit growths last year, contributed to the record-breaking 4.24 million ocean-going passengers. Asia is the 3rd largest cruise region following North America and Europe.
2018 Asia Cruise Industry Ocean Source Market Report highlights include:
- Asian cruise passengers are across the age spectrum with an average age of 45.4 years, which is lower than the global average of 47. Only 3 markets show real divergence, including India, with a young 37-year average; Indonesia, with a 39-year average and Japan with an older 57-year average.
- Asian cruise passengers sail predominantly in Asia with over 50% (2,194 K) cruising in Hong Kong, Taiwan, and Mainland China. Almost 40% (1,694 K) cruise in the rest of Asia.
- The Mediterranean, Caribbean/South America, Baltics/Northern Europe, and Alaska are also popular choices.
- Shorter cruises remain Asians' dominant choice, with 89% of them sailing 4-6 nights with a duration of 4.9 days.