RCI-Royal Caribbean and Inter Miami CF join forces in multiyear partnership

   August 28, 2023 ,   Cruise Industry

RCI-Royal Caribbean International and Inter Miami CF have formed an unprecedented, multiyear partnership that brings together two prominent entities in the vacation and sports industries.

Royal Caribbean will take on the roles of the Club’s Main Partner and Official Vacation Partner. The partnership commenced with a significant event called La Presentacion, where global soccer icons and their families were officially welcomed to Miami in July. This event marked the beginning of a new phase, emphasizing the theme of “Freedom to Dream,” and it unfolded at a packed DRV PNK Stadium.

This collaboration will manifest both on and off the soccer field. The partnership will be visible through stadium LED displays, in-game content, activations in the fan zone, presence on the Club's digital and social platforms, and more, starting from the upcoming home game at DRV PNK Stadium. Furthermore, the partnership will extend into community-focused initiatives in South Florida, building upon Royal Caribbean's established history of contributing to the destinations its ships visit and Inter Miami's dedication to leveraging soccer for positive impact since its inception.

This partnership coincides with the approaching launch of a new era of vacations. As Miami welcomes one iconic addition, another is on the horizon: the world's largest passenger ship (by volume/GT tonnage) Icon of the Seas, scheduled to debut in January 2024. This innovative liner combines various vacation experiences, from resort getaways to beach escapes and theme park experiences. Designed to cater to families and adventurers of all types, the 19-deck Icon OTS offers a range of activities, from record-breaking thrills to relaxation options, a family-themed neighborhood, diverse dining choices, entertainment, and more.