CCL-Carnival Cruise Line and the New York Jets (NYC-based professional football team) have recently established a multi-year partnership, designating Carnival as a "Proud Partner of the New York Jets."
Amy Martin Ziegenfuss (CCL's Chief Marketing Officer) expressed that this collaboration aligns perfectly with Carnival's mission of creating unforgettable vacation experiences filled with fun. The partnership is poised to engage football fans, combining the thrill of the game with the excitement of Carnival's offerings, including "sailgate" parties and special big game screenings at Carnival's Seaside Theater.
For CCL, this partnership serves as an opportunity to enhance its brand presence in the vibrant New York market, a significant homeport for the company. The New York market holds particular importance as it is where Carnival Venezia, the latest addition to the CCL fleet, is homeported at the Manhattan Cruise Terminal. Carnival Venezia offers an authentic Italian experience through its "Carnival Fun Italian Style" offerings.
CCL, often referred to as "America's cruise line", leverages this partnership to strengthen its connection with the nation's most popular sport. New York Jets fans can anticipate a range of exciting opportunities and assets, including prominent stadium signage, a strategic digital and social media presence via advertising on the Jets' official website and the Jets Fan Network, among other benefits.
The partnership will also feature an upcoming sweepstakes later this season, giving fans the chance to win a cruise vacation provided by CCL.