Princess Cruises eliminates last-minute discounts

   October 20, 2023 ,   Cruise Industry

Princess Cruises announced a shift in its pricing strategy, ensuring that early birds get the best deals possible.

The cruise pricing model change marks a significant departure from the legacy cruise industry model that discounts closer to the departure date. Prices for 2024 and 2025 voyages are now set at their absolute lowest and will increase going forward.

According to Terry Thorton (company's CCO), "a Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand" their new pricing approach would always reward guests who lock in their Princess vacations well in advance.

“Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now.”

To underscore its commitment to providing the most competitive pricing in the industry, Princess is introducing the Best Price Guarantee. Princess is so confident that its new pricing structure offers the best value that the brand will match any lower price found for the same cruise and stateroom category. Further, if a guest is unsure of the departure date, Princess Promotions will allow them to secure today’s pricing for a future vacation without locking in the specific dates or itinerary.

Princess has also announced lower prices for third and fourth guests sharing a stateroom, creating exceptional value for families and friends traveling together.

For example, four guests booked in a balcony stateroom on a 7-day Regal Princess Caribbean cruise (departure March 17th from Galveston Texas) can sail for as low as US$600 on average per person (taxes, fees & port expenses not included). That’s US$86 per person/per day.