Princess Cruises elevates retail shopping on the new Sun Princess ship

   February 29, 2024 ,   Cruise Industry

Sun Princess, the inaugural vessel of Princess Cruises' Sphere Class, is poised to provide an enhanced, top-tier shopping experience as passengers journey through captivating destinations in the Mediterranean and the Caribbean.

Spanning two decks and encompassing 5800+ ft2 (540 m2), the ship boasts a diverse selection of 200+ premium brands. From exquisite jewelry and luxury timepieces to fashion apparel, beauty products, and accessories, guests can immerse themselves in an evolving blend of lifestyle offerings and experiential activations.

Sun Princess proudly introduces over 25 first-at-sea brands, including Chanel No. 1, Beyond Yoga, Varley, sustainable fashion by Neu Nomad, and Italian elegance with Pinko handbags. Additionally, Waves, the inaugural Princess-branded merchandise boutique, unveils an exclusive limited Princess Inaugural collection commemorating the iconic new vessel alongside new lines featuring the Princess Seawitch.

The ship's retail design transcends traditional boundaries, creating open and spacious areas for extended exploration. Interactive retail spaces and pop-up locations further enhance the engaging and dynamic shopping experience.

Deck 8 showcases The Premium Watch Lounge, featuring the innovative Breitling Lounge concept and the latest TAG Heuer boutique design. The Fine Timepieces Boutique offers a selection of signature timepieces from Longines, Rado, Tissot, Hamilton, as well as pre-owned Rolex watches.

The Beauty & Wellness Boutique on Deck 8 presents top cosmetic and skincare brands such as Chanel, Dior, Lancome, Estee Lauder, Clinique, alongside a curated range of sustainable and organic skincare brands including Comfort Zone, Neom Organics, This Works, Rituals, and REN Skincare.

The ship's innovative shopping experience extends to professional-grade skincare education and services from Chanel, Dermalogica, and Prai Beauty, as well as fine jewelry brands like Shaun Leane and Yvonne Leon. Engaging pop-ups feature interactive brand displays, including designer eyewear activations and pre-loved luxury leather and accessories.

Sun Princess, with its 175,500-tonnage and capacity for 4,300 guests, offers an array of new entertainment, culinary experiences, and luxurious accommodations. With the highest number of balconies on any Princess ship, guests can indulge in panoramic views of the Mediterranean and Caribbean. The Dome, inspired by the terraces of Santorini, provides a serene relaxation spot, while the Arena offers a technologically advanced Princess Theater experience.

Moreover, Sun Princess introduces the exclusive Princess Medallion, elevating personalized experiences akin to small ships while offering the amenities of a large vessel.