MSC Explora Journeys partners with Louis Vuitton America’s Cup

   June 23, 2024 ,   Cruise Industry

On June 19th, MSC's luxury travel brand Explora Journeys successfully launched a partnership with Louis Vuitton 37th America’s Cup (sailing competition) aboard the luxurious EXPLORA I ship in Barcelona.

This significant event marked the beginning of a collaboration between two iconic brands, united by their shared values and a profound respect for the sea.

During the event on EXPLORA I, Explora Journeys announced their sponsorship of Emirates Team New Zealand for the Louis Vuitton 37th America’s Cup. This partnership highlights Explora Journeys' commitment to supporting the highest levels of competitive sailing and fostering a spirit of excellence.

The event featured a panel session with Pierfrancesco Vago, Executive Chairman of the Cruise Division of MSC Group, and Grant Dalton, CEO of America’s Cup Events and Emirates Team New Zealand. Guests enjoyed an engaging discussion on competitive sailing, teamwork, passion for the sea, and the future of luxury ocean travel, along with the strategic vision behind this partnership.

Emirates Team New Zealand, the current defender of the America’s Cup, is the most successful team in recent history, having won the Cup four times (1995, 2000, 2017, and 2021).

A highlight of the event was the display of the prestigious America’s Cup trophy aboard EXPLORA I, providing guests the rare opportunity to view one of the most coveted trophies in sports. This moment symbolized the spirit of teamwork and excellence that both Explora Journeys and the America’s Cup represent.