Explora Journeys, the luxury travel division of the MSC Group, has confirmed the appointment of professional tennis player Jannik Sinner as its global brand ambassador. The announcement took place in NYC New York, immediately before the commencement of the US Open, in which Sinner is scheduled to compete.
The partnership is described by the company as a meeting of aligned values. Explora Journeys emphasized that Sinner’s career, marked by discipline, resilience, and composure, corresponds with its own philosophy of precision, excellence, and authenticity at sea. Central to this association is the line’s guiding principle, referred to as the “Ocean State of Mind,” which promotes calm, clarity, and connection. Sinner has expressed that these ideals reflect his personal outlook, particularly in relation to balance, well-being, and a measured approach to daily routine.
As part of his role, Sinner will contribute to brand campaigns, take part in the development of wellness programs aboard the vessels, and represent Explora Journeys publicly, with his team displaying the brand during tournaments. Company leadership has stated that the collaboration is intended to extend beyond endorsement, aiming instead to illustrate a set of shared values that encourage a balanced and mindful lifestyle.
The agreement also continues the company’s efforts to align with international sport and leisure events. Earlier in the year, the vessel Explora II served as an accommodation platform during the Formula 1 Grand Prix de Monaco, offering guests a direct vantage over the race from Port Hercule. In 2026, Explora I is scheduled to return to Monaco in a similar capacity, further consolidating the brand’s presence within elite sporting circles.