MSC Cruises has confirmed the acquisition of SLAM.com S.p.A. from Vam Investments, marking a strategic expansion of the group’s engagement with the maritime and sporting industries. The transaction unites two organizations with shared origins in the sea and common values centered on authenticity, precision, and excellence.
Established in Genoa in 1979, SLAM has built an international reputation for its technical apparel designed for sailing, yachting, and marine sports. Through MSC’s extensive global network, the brand is expected to strengthen its visibility and extend its commercial reach across new international markets. The acquisition also positions SLAM for sustained development and long-term operational stability under the stewardship of one of the world’s leading maritime groups.
Following the acquisition, SLAM will continue to operate from its Genoa headquarters and maintain its established product lines while developing a new professional division dedicated to business-to-business services. This division will focus on producing uniforms and technical garments for MSC Group companies, aligning the apparel maker’s expertise in performance design with the operational demands of a modern maritime enterprise.
MSC indicated that the collaboration aims to preserve SLAM’s design heritage while enhancing its capacity to innovate in technical outfitting. The partnership reinforces the group’s broader strategy of integrating marine tradition with contemporary innovation, further solidifying its position within both the global maritime and sportswear markets.