The American Society of Travel Advisors (ASTA) has confirmed that Celebrity Cruises will act as the Title Sponsor for the ASTA River Cruise Expo in both 2026 and 2027. The announcement comes as Celebrity prepares to introduce a new class of river vessels on the Danube and Rhine, designed with open decks, expanded accommodations, modern dining concepts and the line’s characteristic elevated service.
The ASTA River Cruise Expo remains the leading industry gathering devoted exclusively to river cruising. The 2026 event, already sold out, will take place from 11th to 15th March in Amsterdam and will host hundreds of travel advisors alongside major river cruise operators. As Title Sponsor, Celebrity Cruises will be featured prominently throughout the programme, including during the Welcome Reception and a main-stage presentation at the General Session. Senior executives from the line will also join ASTA President and CEO Zane Kerby for a fireside discussion on March 13th.
Celebrity indicated that its forthcoming river vessels, debuting in 2027, are intended to reshape the river cruise experience by blending design elements from the brand’s Edge Series ocean ships with continental influences. Features will include Skylight Infinite Balcony Suites, adaptable open-deck areas and upgraded culinary and beverage offerings. Fares will encompass shore excursions, Wi-Fi and premium drinks to streamline the guest experience.
ASTA noted that the Expo offers advisors an opportunity to deepen their knowledge, engage directly with supplier leadership and stay aligned with a rapidly expanding travel segment. The organisation views Celebrity’s sponsorship as a sign of rising momentum in the river cruise market and a demonstration of the line’s commitment to supporting the advisor community.
By aligning with ASTA and entering the river cruise sector, Celebrity Cruises is positioning itself to introduce a new level of refinement and contemporary appeal when its inaugural river vessels enter service in 2027.