Norwegian Cruise Line (NCL) launched its first ever TV advertising campaign in Australia, part of company's largest campaign investment to date, solidifying commitment to the region.
Airing from Sunday, September 16 through Sunday, October 28, the 6-week campaign will feature on a number of free to air channels, such as Seven, Nine, SBS. This will be supplemented via a digital video campaign.
The new 30- and 15-second commercials showcase NCL’s ‘Feel Free’ ethos which features the biggest racetrack at sea, The Haven by Norwegian, award-winning entertainment, various dining and beverage options. In addition, the TV commercial showcases line’s product offering worldwide by highlighting Alaska, Europe, Hawaii, Australia and New Zealand as key destinations.
Norwegian’s television commercial is part of line's broader campaign aimed at travellers from Australia and New Zealand. NCL will be employing outdoor, press, radio and digital channels across September-October.