NCL/Norwegian Cruise Line has introduced 'NCL Connect', a co-branding and marketing solution aimed at enhancing the sales and marketing efforts of travel partners while providing an exceptional client experience.
John Chernesky, Senior VP of North America Sales, expressed NCL's dedication to being a brand that prioritizes ease of business and partnerships. He emphasized that NCL Connect represents a significant step towards strengthening their commitment to their travel partner community and fostering business growth.
NCL Connect offers a tightly integrated marketing solution, allowing travel partners to instantly co-brand digital content experiences developed by NCL's in-house marketing team. This initiative provides clients with immersive insights into the company's offerings.
The platform enables travel partners to utilize a co-branded website featuring NCL sailings, facilitating lead generation directly to the travel advisor. Additionally, NCL Connect complements the existing Marketing Headquarters, offering 800+ ready-to-use or customizable marketing assets such as videos and flyers.
This innovative solution simplifies marketing efforts for travel advisors, providing personalized co-branded content in just one click, easily shareable across various marketing channels including social media and email. Further digital experiences will be introduced throughout the year to enhance engagement continuously.
NCL Connect is powered by technology from Approach Guides, a leading content optimization platform for travel brands. It aims to deliver personalized and impactful marketing solutions that elevate interactions between travel partners and clients.
The introduction of NCL Connect follows the successful launch of Regent Connect by RSSC/Regent Seven Seas Cruises, NCL's sister brand. The positive feedback received from travel partners underscores the effectiveness of such platforms in building client relationships and promoting luxury, all-inclusive cruises.