CCL-Carnival Cruise Line is implementing a new digital platform designed to streamline the shore excursion experience for its guests. This system, which eliminates the need for physical tickets, allows passengers to check in for excursions using their Sail & Sign cards. The platform integrates with Carnival’s HUB App, providing digital confirmations and real-time notifications about meeting times and locations.
The digital system is currently being piloted with select tour operators in The Bahamas and the Caribbean, following a successful integration in Australia earlier this year. Carnival plans to fully implement the platform at its new exclusive destination Celebration Key on Grand Bahama, by its opening on July 19, 2025.
Afterward, CCL intends to expand the system to additional ports in the Bahamas, the Caribbean, and Mexico throughout the remainder of the year, with further expansion to Alaska and European itineraries expected by summer 2026.
The platform also enables tour operators to make real-time sales and register guests on the spot, facilitating last-minute bookings. CCL is working directly with partners to train operators on using the new tools, aiming to enhance the shore excursion experience for both guests and tour providers.