RCI-Royal Caribbean International and Celebrity Cruises have launched CruisingPower, a joint trade platform designed to provide travel agents with centralised access to booking tools, training, rewards and marketing resources through a single login. The platform became available in the UK and Ireland on November 11th, bringing together the brands’ existing systems, My Club Royal and Celebrity Central.
CruisingPower features interactive deck plans and stateroom walkthroughs, enabling agents to present cabin layouts, locations and facilities to customers. Its itinerary search function allows users to compare sailings across both cruise lines, review ports of call and access recommendations for local activities and restaurants.
The platform also incorporates Latte, a chatbot that supports online booking management and provides access to live assistance when required. Travel agents will continue making reservations through their preferred systems, AirWaves and Espresso, while existing training programmes and reward schemes, including Upper Deck Rewards and Celebrity Rewards, will remain unchanged. The companies have confirmed that agents’ loyalty status and earnings will not be affected by the transition.
Additional resources include a marketing library with ready-made campaigns, images, videos and promotional materials. Three interactive training sessions are scheduled for November 17th to familiarise agents with the new system ahead of the peak booking period. The existing platforms will remain operational during a transition period, with advance notice before their withdrawal.
CruisingPower is already available in other markets, including the United States. Royal Caribbean Group’s third cruise brand, Silversea, is also expected to join the platform at a later stage, although no implementation date has been announced.