A number of major cruise lines' CEOs travelled to Havana this week to talk to the government of Cuba about business.
Despite the icy US-Cuba relations, the companies (many of which based in the US) continue to bring passengers to Cuba.
The Cruise Lines International Association (CLIA) and the Cuban government hosted the 2-day event, which started on Monday, November 27.
According to the CEO of Norwegian Cruise Line Holdings, Frank Del Rio, the cruise industry continues to support Cuba being open as a destination, and added they were hopeful the governments could work out their differences.
Recently, Trump administration issued new regulations that ban Americans from doing business with a total of 180 entities tied to Cuban military.
It is harder for Americans to travel to Cuba, but cruise ships and airlines continue to come.
According to the US-Cuba trade and economic council, during the next couple of years the cruise industry could deliver nearly half a million passengers to Cuba.