Upon the official opening of High Speed Rail (HK section), Hong Kong is now connected to the largest high-speed railway network in the world, opening doors to new opportunities for the Asian cruise hub.
As the only cruise company featuring homeport deployment at Kai Tak Cruise Terminal year round, Dream Cruises initiated HK’s first-ever rail-cruise recruitment campaign, complemented with a series of roadshows organized in key source markets along the high speed railway. In November, more than 1,000 inbound guests came to the port city by High Speed Rail for a special 2-night weekend cruise aboard World Dream, the latest Dream Cruises' megaship.
Dream Cruises promoted the campaign in collaboration with Hong Kong Tourism Board. The first 1,000 rail-cruise guests embarking World Dream in Hong Kong were entitled to instant high speed rail price rebate of up to RMB$400 per cabin. Most rail-cruise guests were from mainland China that were linked with Hong Kong through High Speed Rail without interchange.
To further complement the trip of rail-cruise guests, Dream Cruises is expected to launch the first in-town check-in counter in Hong Kong for cruising guests in West Kowloon station, scheduled for operation during the first quarter of 2019.