Richard Branson’s new cruise line, Virgin Voyages, unveiled its fleet-wide partnership with film and music superstar Jennifer Lopez.
The award-winning line was founded by modern-day entrepreneur Richard Branson and now the Virgin experience is redefining the tradition of appointing a godmother from the ceremonial role to the modern, change-making partnership with one of the world's most powerful artists.
From Sailor experience development with the emphasis on well-being and fitness to entertainment co-creations and design collaborations, Jennifer Lopez will be a fleet guardian unlike any other in history.
Virgin will be exclusively introducing "JLo Beauty" shops as part of the onboard offering, bringing her brand skincare products at sea.
The cruise company is gearing up to welcome its 2nd and 3rd ships in the fleet of 4. Valiant Lady is scheduled to set sail in March, while Resilient Lady is due to starts her sailings in August.
Virgin goes global in 2022 with homeports in PortMiami Florida USA, Barcelona (Spain), and Piraeus-Athens (Greece).