Virgin Voyages

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Virgin Voyages fleet

Review of Virgin Voyages

Virgin Voyages (formerly named Virgin Cruises) is a new cruise line headquartered in Plantation (Florida USA). Virgin Voyages was created as joint venture between Virgin Group and Bain Capital, with the latter having a majority shareholding. The establishment of Virgin Cruises was announced by Virgin Group on December 4, 2014. The new cruise line it is scheduled to start operations in 2020.

Virgin Voyages logo

In 2020, Virgin Cruises officially starts operations from Miami Florida with a 2800-passenger vessel. Three additional sisterships will follow in 2021, 2022 and 2023. The announcement (initially for 3 ships) was made in late-June 2015 in Miami, during a press conference (media event "making waves") for the new cruise brand. Richard Branson - founder of Virgin Group, arrived on a helicopter landing near Miami's Museum Park. According to Mr Branson, the total building cost for the 3 vessels is USD 2,13 billion (USD 710 million per ship). The announcement for the 4th ship was made in late-October 2018, with shiporder value around EUR 700 million.

Company's President and CEO is Tom McAlpin. He is a founding member of Disney Cruise Line's launch team and later its president. Prior to heading Virgin Cruises, McAlpin has served as CEO of The World cruise ship.

Earlier in 2016, Virgin Cruises settled an USD 300 million lawsuit filed by former Norwegian Cruise Line CEO Colin Veitch, who claimed Virgin had stolen his ideas and moved on with the cruise line concept without him.

In the promo video for the new cruise line, Virgin Voyages promises a "holiday you can's predict" that will "celebrate your curiosity, not force you to follow one itinerary".

Tom McAlpin shared they did not see themselves as a big player in cuise industry, but as "a small boutique line that will offer different experiences.

In October 2016, "Virgin Cruises" was rebranded as "Virgin Voyages". At the time it was first announced, the company's founder Branson said his goal was to create a brand cruising experience that is more likely to appeal to millennials and other people who don't normally take cruise ship vacations.

McAlpin and Branson hinted that those experiences might take some cues from other successful Virgin ventures, like Virgin Hotels. The hotel chain is popular for offering free WiFi, minibar drinks at street prices, privacy doors allowing guests to go on about their business while room service brings requests, pet-friendly amenities with no weight or size restrictions.

Virgin cruise ships

On June 23, 2015, the cruise line announced it had signed a letter of Intent with Fincantieri (Italian shipbuilder based in Trieste), for the construction of 3 ships scheduled for delivery in 2020, 2021 and 2022 (entering service in 15-month increments). The shipbuilding order was officially finalized on December 21, 2016. The cruise ships are of the so called "Lady-class", mid-sized (gross tonnage 110000 GT), capacity 2750 passengers (1430 cabins, 90% of which with balconies) and 1150 crew. Each vessel will be named via an online contest.

The shipbuilding contract was valued at approx EUR 2 billion. All the 3 vessels will be constructed at the Sestri Ponente shipyard (Genoa). The first ship's construction started with the steel-cutting ceremony held on March 22, 2017. For the vessel design and construction, Virgin Voyages contracted the marine architecture and naval design companies Roman and Williams (NYC), Concrete Amsterdam, Tom Dixon's Design Research Studio (London UK), Gem Srl (Italy), Softroom (London UK), WORKac (NYC), Knibb Design, HL Studio (UK), HKS Architects (Dallas USA), PearsonLloyd (London UK).

Virgin Voyages cruise ship

First ship's (Scarlet Lady) keel-laying ceremony was held on October 31, 2017, attended by Sir Richard Branson, Tom McAlpin (the company's President and CEO) and Boy George UK singer, songwriter, fashion designer) who performed as superstar DJ. During the ceremony were also revealed the ship design and hull art of the future Virgin "Lady Ships".

Next image shows the ship's signature funnel shape - designed to be a major part of its exterior design. The aft of the ship's superstructure also shows the Promenade Deck with panoramic cabin balconies towering above.

Virgin Voyages cruise ship (aft)

Each ship has 86% of balcony staterooms and 93% of oceanview (outside) cabins. The new ships greatly differ from other cruise vessels (as design) and target younger and more adventurous travelers (called "sailors"). Each of the ships is adults-only as passengers under 18 yo (teenagers and kids) are not allowed.

Virgin Voyages cruise ship (top deck)

Dining on Virgin Voyages ships is ticket price-inclusive - no extra charges are applied to any of the 20-plus onboard dining options. The cruise company doesn't believe in "paying more for great food", so it ditched traditional surcharges levied in speciality restaurants. All eateries offer "exceptional made-to-order eats" - complimentary.

As part of company's sustainable travel policy, Virgin Voyages banned single-use plastics and there is no buffet food on the ships. All shipboard food is made-to-order - to reduce waste and lower energy consumption and emissions. Savings are reinvested into fresh (locally sourced) top-quality products, exotic ingredients, highly trained staff and clean technologies.

The company doesn't follow any traditional cruise dining concepts. Virgin ships don't have main dining room, buffet restaurant, dress code (formal wear policy), assigned dining times or seating. All these concepts were replaced with intimate (boutique hotel-type) eateries offering 20+ dining options - all of which are included in cruise fares.

Among Virgin ships' signature facilities and venues (officially revealed so far) are:

  • Athletic Club (training center) is an outdoor gym area with boxing ring and gym club equipment) located top-deck aft. Part of the Sports Deck is also the raised jogging track (Runway track, red-white colored), sundeck with open-air lounge (furnished with double daybeds and semi-circular loungers), triple netting area (overlooking below decks), 10 private cabanas (cushioned bed, low table, 2 lounge chairs), beverage service (from the outdoor Sports Bar), foosball tables, swimming pool, showers.
  • MyBeast is an outdoor playground / poolside gym area.
  • The Crow's Nest (aft sundeck) offers 360-degree views and is furnished with loungers and mats colored in Virgin's signature red. Here are also hosted sunrise and sunset outdoor yoga classes.
  • The B Complex in an indoor fitness center with Technogym ARTIS equipment, floor-ceiling windows and separate rooms (studios) for cycling, yoga, cardio and spinning classes.
  • Gym and Tonic Bar serves cold-pressed fresh juices.
  • Pink Agave is a Mexican restaurant with porthole windows, metallic lighting fixtures, large tables, elongated curved area (intimate seating with 2-seat tables), separate bar (in the Lobby), private dining room (can be booked for parties and other private events).
  • The Manor is ship's 2-deck high Disco Nightclub with large dance floor.
  • The Dock is an outdoor lounge (aft on Deck 7) with cushioned wooden furniture (loungers, deckchairs, daybeds).
  • Test Kitchen restaurant features lab-like design (metallic furniture, beakers, test tubes),
  • Richard's Rooftop is a top-deck VIP area (Suite passengers only sundeck) furnished with daybeds, deckchairs, circular loungers, large umbrellas, colored crystals.
  • Redemption is ship's Spa complex (on Deck 5) consisting of Reception, Mud Room, Salt Room, Hydrotherapy Pool, cold plunge pool, Jacuzzi, Thermal Suite (indoor spa with porthole windows, plunge pool and Jacuzzi), treatment rooms (for massages and treatments) with quartz-mattress beds, Dry Dock Salon (hairdressing services), Stubble and Groom (barber shop), Blow Dry Bar, Male pedicure Spa, Mani-pedi Spa. At night, the wellness complex transforms into dancing lounge with live DJ music.
  • Razzle Dazzle is the vegan-vegetarian restaurant. Part of Razzle Dazzle is Red Bar - juice bar for fresh-squeezed juices and tonics, as well as crafted cocktails from a menu that varies every night. In two days per voyage, at Razzle Dazzle are hosted Drag Brunches featuring live entertainment by "sassy drag queens".

Virgin cruise passengers are offered complimentary water (filtered and sparkling) at all onboard bars and restaurants. Throughout the ship there are also complimentary water stations.

Next image shows another signature detail - Virgin ship's hull art. The Mermaid design (by Toby Tinsley) is Inspired by traditional figureheads mounted on the bows of historic wooden ships. It symbolizes the vessel's feminine spirit.

Virgin cruise ship hull art (Mermaid)

Ship technology

One of the cruise ships' features is the advanced clean energy system provided by the Swedish company Climeon Ocean. The new technology allows reducing CO2 emissions by converting the generated by diesel engines heat into electricity for shipboard use. Each of the newbuilds has 6 such Climeon units, saving approx 5,400 tons of carbon dioxide annually. The ship's waste processing system is provided by Scanship.

  • On April 30, 2018, Virgin Voyages signed with Wartsila (marine technologies Finnish corporation / former shipbuilder) a 10-year "Optimised Maintenance Agreement" giving the corporation extensive and exclusive responsibility of fleet's technical maintenance. Wartsila's "Dynamic Maintenance Planning" system allows maintenance works to be scheduled based on remotely (real-time) monitored and analysed vessel performance data. This allows extending service intervals (when onboard equipment doesn't require maintenance).
  • The Virgin-Wartsila deal includes Remote Operational Support Services, Specific Fuel Oil Consumption, spare parts, engines technical advisory services, comprehensive technical support, personnel training. Wartsila-made ship equipment includes 46F diesel engines, Hybrid Scrubber System, SCR (Selective Catalytic Reduction / exhaust gas cleaning) and NACOS Platinum series (navigation and automation control systems).
  • Each Virgin ship is powered by two 8-cylinder plus two 12-cylinder "Wartsila 46F" marine diesel engines. Wartsila's Hybrid Scrubber System operates in both open and closed loop and uses seawater to remove SOx from the ship's exhaust. It also significantly reduces NOx emissions.
  • Propulsion is based on ABB Azipod XO system (electric drive motors with off-hull submerged azimuth thrusters / 360--degree rotating propellers). These units provide best maneuverability (allowing in-port navigation without tug assistance) and minimal vibrations / noise. By placing the propulsion units outside the hull, the Azipod system frees up space for more lower-deck staterooms.
  • ABB Ability technology is based on network using real-time data transferred to remote centers monitoring and analyzing the propulsion system data and also offering remote technical support.
  • In July 2017, was announced that Wartsila (marine technologies Finnish corporation / former shipbuilder) was selected to provide the power plants for the 3 Virgin ships. Among Wartsila's core products are large diesel engines for cruise ships and ferries.

Next image shows one of the initial vessel designs.

Virgin Voyages cruise ship design

Virgin cruise bookings on Scarlet Lady will open on February 5, 2019 (for customers with pre-sale deposits) and on February 14 (for general public).

Itinerary of Virgin Voyages

Details on Virgin cruise line's itinerary program have not yet been announced. However, Branson mentioned one destination that was on the list - the Caribbean. When asked about Cuba being a potential port, he immediately replied "Yes!". This also means roundtrip departures from Florida ports.

In 2017 was announced that the first-launched Virgin cruise ship (Scarlet Lady) will be initially homeported in PortMiami for 7-day Caribbean itineraries departing on Sundays. During the inaugural season 2020-2021, the liner will also visit Cuba. Company's decision was influenced by conducted customer and travel agency research in UK and North America. All cruises to Cuba offer overnight stay in Havana, allowing passengers ("sailors") to explore country's capital and its unique nightlife.

The second Virgin ship (tbn) will be also homeported in Miami during winter 2021-2022 season.

Virgin Voyages Terminal (Miami)

On November 28, 2018, Richard Branson and Tom McAlpin officially announced in Miami Virgin Voyages plans to build a new (exclusive) cruise terminal in PortMiami. To be named "Virgin Voyages Terminal", the new facility is sized 100,000 ft2 (9300 m2) and will be located on seaport's northwest side. Approval for the project is pending, with subsequent berthing agreement. Construction works could start in 2019 and be completed by November 2021.


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