Celebrity Cruises announced it was launching a new initiative to change the meaning of “all-inclusive” in the industry.
Recognizing "the need to improve the representation of all people who travel in marketing materials," the luxury line created a new campaign and the first free to use, ‘open source’ travel image library in the world. The campaign & collection - ‘The All-Inclusive Photo Project’ (AIPP) - is aiming to start a movement, calling on travel companies to help address "the lack of diversity in travel marketing imagery."
The new images feature the work of acclaimed photographers like Annie Leibovitz; Giles Duley - English documentary photographer/triple amputee; Naima Green - Black/queer NY-based photographer; Jarrad Seng - Australia-based photographer/filmmaker/creative director of Malaysian-Chinese descent.
The collection includes models, musicians, artists, athletes, advocates, activists, refugees and more, all of whom are change-makers in their own right from underrepresented groups, as they enjoy the offerings on Celebrity’s cruise ships and within the destinations.
Celebrity will make dozens of the images available via its open-source online library for other brands to use to help kickstart the journey towards more inclusive travel marketing.