In 2025, Azamara Cruises recorded its strongest booking day ever when Cyber Monday brought a rise in new reservations of roughly 5% beyond the brand’s previous high. The extended Black Friday promotion that preceded it also ranked among the company’s top five most successful booking periods.
Interest surged most for destinations such as Alaska, the Western Mediterranean, and itineraries spanning Australia, Indonesia, Southern Africa, and transatlantic crossings between Europe and the United States. Veranda staterooms emerged as the most sought-after accommodation during the promotional window.
At the same time, Azamara unveiled the details of its 2028 world cruise aboard Azamara Onward — a 175-night journey visiting 91 ports across 40 countries on 6 continents. Departing Miami on January 5th, 2028 and concluding in Athens, Greece on June 29th, 2028, this voyage promises to be one of the most extensive circumnavigations offered by the line.
Passengers booking the full world cruise will benefit from a suite of premium inclusions valued at over US$37,000 per stateroom: onboard credits, unlimited basic Wi-Fi, access to private events, unlimited laundry, onboard medical consultation, and pre-cruise perks including airfare, a one-night hotel stay, transfers, and luggage-shipping reimbursement. The line also introduced a dedicated World Cruise Desk to provide concierge-level support to cruise guests and travel partners.
Azamara interprets the surge in bookings as a reaffirmation of growing demand for small-ship cruising that emphasizes immersion, comfort, and flexibility. The success of Cyber Monday, paired with the ambitious world-cruise offering, signals confidence in the appetite for immersive, far-ranging sea travel continuing into the coming years.