Princess Cruises is facing a proposed class action lawsuit alleging that promotional emails sent to Washington state residents contain misleading subject lines about cruise discounts and offer deadlines.
Filed by Cassandra Martinson on June 9th, the lawsuit alleges violations of the Washington Commercial Electronic Mail Act (CEMA) and the state’s Consumer Protection Act. The complaint claims that subject lines advertising offers such as “up to $700 instant savings” and “up to $1,000 instant savings” misrepresent both the duration of promotions and the discounts available to recipients.
According to the complaint, the emails create a false sense of urgency by suggesting that offers are ending soon, encouraging consumers to book quickly. Martinson alleges that similar discounts remain available after the advertised deadlines and that frequently offered price reductions may make the savings appear greater than they are compared with regular prices.
The plaintiff seeks to represent Washington residents who received Princess Cruises promotional emails advertising sales or discounts. The lawsuit requests class certification, damages, legal fees and costs, as well as a permanent injunction preventing further alleged violations.
The case follows similar allegations against Royal Caribbean Cruises, which has also faced a class action lawsuit over promotional emails allegedly misrepresenting the duration of cruise offers to consumers in Maryland.
Martinson is represented by Cody Hoesly of Barg Singer Hoesly P.C., along with Jonas B. Jacobson, Simon Franzini and Martin Brenner of Dovel & Luner LLP.
The case, Martinson v. Princess Cruise Lines Ltd., Case No. 2:26-cv-02433, is before the U.S. District Court for the Western District of Washington. The allegations have not been established as findings of fact.