Announced in the recently launched Cruise Trend Report of CLIA Asia, 2018 will see a total of 38 cruise brands deployed and more cruise ships in Asian waters.
There will also be a broader diversity of cruise products with increases in large (2,000-3,500 passengers) and small upscale vessels deployed in Asia.
Now more than ever, cruise travel agents have to be versatile in selling different types of voyages. With more variation of products, it is good news for agents to be able to target varied consumer segments.
Image: Port of Shanghai (China)
For the first time, the month-long worldwide campaign Choose Cruise, is coming to Asia this October. Choose Cruise is aiming to promote cruising as a preferred holiday style. The campaign encourages tourists to book their dream vacations via CLIA-accredited travel agents.
Weekly themes of River, Ocean, Expedition and Luxury that will engage new and existing cruisers in compelling ways will be featured. Useful info on the themes will be available on the website of CLIA Asia, and travel agents can use it to broadcast the message of the various types of cruises that will appeal to different audience.
From August 15, CLIA members will have access to marketing toolkit with materials like newsletter articles, customisable media releases, social media tiles and infographics, that member agents can use to develop promo material targeting local media, their social media followers and their email database of customers (and prospective clients).