The globally-renowned leader in luxury cruising, Crystal, invites its guests to "connect to the world, each other and themselves via a new marketing campaign named “Where Luxury is Personal.”
The luxury travel innovator speaks directly to travellers on levels that go beyond the good life's lavish accoutrements. The messaging eschews the notion that luxury entails only life's finer things in favour of the fact that it's defined by each traveller, making the experience individual.
Working with MRM//McCann experts, Crystal has developed a touching message that is focused on people, from its passengers to crew, and how travel touches their lives. The new campaign spans all of the Crystal Experiences, including Crystal Cruises, Crystal Yacht & Expedition Cruises, Crystal River Cruises, Crystal Luxury Air & Crystal AirCruises, and is already seen across multiple prints and digital media platforms.