VIDEO: Princess Cruises Launches First Advertising Campaign for Asia

By ,   February 19, 2019 ,   Cruise Industry

Princess Cruises launched its first advertising campaign developed specifically for Asian cruise market, titled “Princessa.” It shows the world's most popular cruise destinations offered by Princess through a storytelling moment of a family onboard.

The campaign elements include a 2.5-minute short film, 30-second TV spots and a microsite where visitors can participate in a quiz to view itineraries for a recommended travel destination and learn their travel personality.

Visitors to the microsite can participate in a contest to win a free 7-day cruise to Alaska for two passengers in a suite stateroom with Princess plus free round-trip airfare from a home country in Asia to Seattle WA in order to embark the vessel. The contest ends on March 20.