Scenic Group has forged a preferred partnership with Ensemble, a boutique consortium of North American travel agencies, bringing its luxury river and yacht cruising brands—Scenic Luxury Cruises & Tours and Emerald Cruises—into Ensemble’s elite supplier network.
This agreement grants Ensemble's advisors direct access to Scenic’s itineraries, marketing assets, booking incentives, and the support of their regional sales directors.
Ken Muskat, President of Scenic Group for the USA and LATAM, described the partnership as a strategic opportunity to align with a network that shares their standards of innovation, quality, and advisor-focused service. He explained that Scenic would deploy regional sales directors to collaborate closely with Ensemble agents on program development, training, and marketing initiatives.
Scenic Luxury Cruises & Tours operates ultra-luxury river vessels and discovery yachts—including the acclaimed Scenic Eclipse and Scenic Eclipse II—covering over 350 destinations worldwide. Emerald Cruises complements this with a fleet of yachts and river ships, including the upcoming Emerald Astra in 2026 and additional launches through 2027.
Ensemble's senior director of cruise partner relations, Rachel Grogan, confirmed the alliance, highlighting that Scenic and Emerald’s reputations for service excellence, immersive itineraries, and pioneering vessels align closely with Ensemble's mission to provide elevated, enriching travel experiences. She emphasized that this collaboration offers advisors enhanced access to a broader range of luxury cruise options.
To commemorate the partnership, Scenic Group is launching a limited-time promotion on new bookings made in July and August 2025, applicable across all 2025 river and ocean sailings from both brands. The alliance also includes ongoing consumer benefits across Scenic and Emerald’s fleet.
This partnership supports Ensemble’s broader strategy to grow its cruise segment through its Cruise Circles peer-sharing community and the Cruise EMAPP advisor panel, fortifying supplier relationships and enhancing advisor resources.