DCL-Disney Cruise Line has established its first physical offices in Colombia—located in Bogotá and Medellín—in partnership with the travel agency Deluxe Travel, reflecting the company’s strategy to expand its Latin American presence and bring its cruise product closer to Colombian travellers. According to reports, the move comes amid growing interest in premium cruise travel from the Colombian market.
In comments to the media, the company’s regional sales manager explained that the establishment of these offices had been in planning for several years and was driven by strong growth in outbound tourism from Colombia. The offices will provide personalised guidance on itineraries, accommodation options, and onboard experiences, in-Spanish, facilitating smoother access to the brand’s family- and luxury-oriented cruise offerings.
The presence in Colombia aligns with broader trends in which Colombian ports—such as Cartagena—have increased their cruise-ship calls and become focal points for regional tourism. Industry observers note that locating local sales offices will support the brand’s ability to engage more directly with Colombian travel agents and tour operators, and to integrate the country into its global distribution model.
By establishing a local footprint, Disney Cruise Line intends to streamline the booking process for Colombian clients, reducing reliance on international channels and enabling in-person support. This local commitment also signals that the company views Colombia as both a target source market and a strategic base for regional growth within Latin America.
As the office operations commence, the company will face the challenge of educating a market less familiar with cruise logistics—such as itinerary planning, visa requirements and onboard programmes—but hopes that local advisory centres will help bridge this gap.
Overall, the move into Colombia represents a calculated step in Disney Cruise Line’s international expansion strategy, emphasizing localisation of services and deeper commitment to emerging traveller markets.