The state-backed operator Cruise Saudi has formalised a collaboration with the Heritage Commission of Saudi Arabia to weave the Kingdom’s cultural identity into its cruise operations, both on land and at sea.
The arrangement envisages that passengers arriving at ports such as Jeddah, Yanbu or Dammam will immediately begin to encounter elements of Saudi heritage, as the company positions the Kingdom as a compelling cultural destination on worldwide cruise route maps.
Under this agreement, recognised historic and cultural sites will serve as key ports of call along itineraries. Onboard experiences aboard the national cruise brand Aroya Cruises — the domestic cruise line operated by Cruise Saudi — will be enriched with exhibitions, performances, cuisine, crafts, and other traditions that reflect regional heritage.
Port terminals and passenger facilities will be redesigned with architectural and decorative influences drawn from Saudi traditions. Even ships’ interiors and route names may reference heritage motifs or historic sites, providing a coherent cultural narrative throughout the voyage.
The agreement foresees educational and visual materials for guests and travel agents to promote understanding of the Kingdom’s history and culture. The plan also includes potential underwater and archaeological diving tours, adding a maritime-heritage dimension to cruising in the region.
This initiative aligns with Saudi Arabia’s broader tourism strategy, aiming to leverage heritage tourism and historic destinations such as AlUla, Diriyah and the Historic Jeddah District as drawcards for international visitors.
For Cruise Saudi, the partnership signals a commitment to developing a distinctly Arabian cruise product, building on its existing investments in port infrastructure, destination planning, and creation of novel island and shore-side experiences.