Princess Cruises has arranged for its fleet of seventeen vessels to carry live coverage of every match of the FIFA World Cup 26™ during the summer of 2026. Through an agreement with sports media rights agency IMG, the cruise line obtained the rights to broadcast all 104 tournament fixtures, scheduled to be played in venues across the United States, Canada and Mexico between June 11th and July 19th, 2026, on dedicated Sport 24 Special Event Channels available shipwide. Guests aboard Princess ships will have access to live feeds of each match via in-stateroom television systems, with selected marquee games also presented on larger public screens on Lido Decks and other shared spaces. The arrangement ensures that passengers will be able to follow every stage of the tournament while transiting to and from diverse cruising regions, including Alaska, the Caribbean, the Mediterranean and Japan.
The broadcast initiative forms part of Princess Cruises’ deployment of entertainment programming at sea during a period of heightened global interest in football, and parallels similar agreements secured by other cruise lines to present the tournament live across their own fleets.
Princess Cruises concurrently promotes seasonal voyage opportunities that coincide with the tournament window, encompassing passages such as an Alaskan Inside Passage sailing from Seattle in mid-June, Mediterranean itineraries from European homeports later in June, and a 7-day Eastern Caribbean cruise departing in July. In support of these sailings and the wider 2026 programme, the line has introduced promotional fare offers tied to early reservations.
In announcing the arrangement, Princess Cruises’ vice president of hotel operations and guest experience highlighted the company’s intent to integrate live sport coverage with the ongoing cruise schedule, facilitating uninterrupted viewing of the world’s foremost international football competition for passengers underway on ocean passages.