The BNP Paribas Open has confirmed Silversea as its official luxury cruise line partner for the 2026 tournament, continuing the intersection of high-level tennis and premium travel experiences. Under the partnership, Silversea will maintain a dedicated presence in the event’s Sponsor Village at the Indian Wells Tennis Garden, providing attendees with the opportunity to explore its portfolio of ocean and expedition voyages across all seven continents.
The cruise line will also host an on-site sweepstakes, with additional details to be released closer to the event. The activation is designed to demonstrate Silversea’s focus on personalised service, exploration, and comfort, connecting tennis enthusiasts with the brand’s signature approach to travel. BNP Paribas Open Chief Marketing Officer Philippe Dore highlighted the collaboration as a means to bring a heightened level of luxury and discovery to the tournament experience.
Silversea President Bert Hernandez noted that the partnership reflects a natural alignment between the two brands, emphasizing their shared appeal to audiences who value world-class experiences both on the tennis court and at sea.
The 2026 BNP Paribas Open is scheduled to commence with women’s qualifying on Sunday, March 1st, and will conclude on Sunday, March 15th.