In a recent commercial alignment, MSC Cruises has been designated the exclusive cruise benefit partner for the Wynn Rewards loyalty programme operated by Wynn Las Vegas. Under the arrangement, cruise travel will be embedded as a principal component of the resort’s tiered loyalty structure and the accompanying annual cruise benefit offering managed by Wynn Rewards.
Members of Wynn Rewards at all status levels will be eligible to receive cruise-related benefits aligned with their loyalty standing. These benefits have been outlined to include preferred fare options on MSC voyages, the possibility of complimentary stateroom allocations on select departures, and a suite of incentives intended to integrate the onboard casino experience of MSC ships with the terrestrial rewards enjoyed by Wynn guests.
Among the principal benefits intended for members at the highest tiers is access to the MSC Yacht Club, a private enclave within certain MSC vessels offering a consolidated luxury environment. Facilities in this segregated area include oversized suites, continuous butler service, dedicated concierge support, private dining and lounge spaces, and exclusive sun deck and pool areas that are available only to Yacht Club passengers.
The structure of the collaboration further anticipates that Wynn Rewards participants may become eligible for exclusive cruise promotions and invitation-only giveaways throughout the year, expanding the range of opportunities available to the operator’s loyalty base.
This partnership forms part of MSC Cruises’ broader strategic intent to deepen engagement with the North American market by linking its European-influenced cruise product—characterised by an emphasis on refined service, comprehensive onboard amenities and the elevated experience represented by the MSC Yacht Club—with established loyalty platforms beyond the traditional maritime sphere.