Carnival Cruise Line and Anomaly, its newly appointed ad agency of record, are launching a new brand campaign named "Choose Fun."
After research on Carnival passengers, Anomaly discovered that Carnival brand, passengers and crew share the common belief that fun is a choice: whether onboard or ashore, vacationing with the line choose to be their truest self and have fun with others.
With passengers possessing their own definitions of fun, and the line offering an array of experiences, Anomaly created a campaign to connect the activities vacationers enjoy on land with those onboard on one-to-one personalized level. Choose Fun is aimed at attracting those who have never cruised, but share the same passions and values.